Voice & Strategy

AIRBNB

Deveolping a globally cohesive brand voice led by community

My Role:

As Airbnb’s first in-house brand writer, I helped develop and scale brand storytelling from product marketing to editorial + social-led storytelling during a phase of rapid [rocketship] growth.

Apple Retail

Shining a spotlight on the soul of Apple: its people.

My Role:

Creating opportunities and channels for human storytelling inside a complex product-focused system.

Scoutmob

Building a brand voice from the ground up.

My Role:

Being the ‘brand champion’ (or internally affectionately [?!] referred to as the ‘brand hammer’) for a rapidly scaling startup